Simitless helps companies track and weigh up their competition
App 60/60: Competitor Features Tracking
Simitless helps companies track and weight up their competition
Your company is at the forefront of innovation within its field of expertise. But although things are looking up, you are well aware that now is not the time to let your guard down, sit back and relax. The folk wisdom (and your competitors!) keeps you on your toes, because competition never sleeps. Especially in the world of today, where every day comes with a promise of a new scientific discovery, technological revolution, or social metamorphosis. Indeed, a paradigm shift within your field does not keep one waiting for long! In other words, you need to constantly have your eye on what your competition is up to. To be on top of things, you simply must be able to source information from several channels and instances to then cross-reference and compare the data in a way that enables you to do it easily and hassle-free. You are considering setting up an easily accessible information system that would function as a sort of exchange, an information headquarters that all your management and business development teams can access and consult whenever they need. In other words, you need an information system to help you monitor and track your competition. Now, finding a suitable solution that is not going to break the bank is a whole other problem. But a problem it does not need to be, as there is already a solution on the market that covers all your bases. Meet Simitless.
Simitless offers you an application model that enables you to collect and centralize intelligence about your competitors and their state of affairs. Consult the application model, then click " Use this model" button to create your copy of the app. Simitless is a system that adapts to your needs. Plus, it is risk-free. How so, you wonder? Well, Simitless does not require any disproportionate investment upfront to set your application up and running: try out the app first and then pay only for the necessary resources. At any time, you can either improve and grow your application, or, on the contrary, reduce its size and cut down on its capabilities. To save your progress, think of creating an account by following the instructions on the green buttons! Once your application has been created from the model provided, invite all your employees to join the application by creating a Simitless account. ( Edit app Access rights)
With the first step of setting up the app out of the way, you can start configuring your application by either inserting or importing the list of key features of your product, which will function as the default list of features against which you can measure and compare the products of your competitors. Step number two, check.
On to step number three. For each competitor, create a record including their name, activity status, geographical position, date of creation, number of employees, and the overall funds raised. Switching to the “Pricing comparisons” tab within the same record will enable you to enter information regarding their prices. The “Landing Page” tab within the same record allows you to analyze your competitor’s home page by inputting notes and ideas and pinpointing things that appear better executed or formulated. Finally, the last tab – fittingly labeled “Features” – provides you with structured space to compare the features of your products with those of your competitors and enables you to rate the quality of their execution.
Et voilà! With only a few clicks and in just as little time, you have a full-fledged app geared towards gathering intelligence about your competitors and their products. A database that is designed to be a central collection and access point as that, allows you to delegate the responsibility of collecting and updating information about your competitors and their R&D measures to any (maybe even all!) member of your team. By comparing and analyzing these data regularly, you will have a better chance of detecting and anticipating changes in your field, which in its turn will help you set up your own development and marketing strategies accordingly.